UVP Book

The Kantan Step-by-Step Guide to

Finding High-Converting Value Propositions

Value propositions are incredibly important, but also notoriously difficult to get right. And most business books on the topic only provide worksheets and fill-in-the-blank exercises to help you craft yours.

In this e-book, you’ll learn a totally different approach. One that — surprise — relies on empirical research and analysis, instead of fluffy frameworks (or subjective opinions) to help you consistently zero in on the most compelling value propositions for your business.

“This isn't just another marketing e-book that you're going to download and forget about. It's a straightforward, easy to follow, data-driven approach to developing a unique value proposition that actually helps you achieve your business goals. If you're looking for poetry, check out your local Barnes & Noble. If you're looking for increased revenue, get a copy of this e-book for every single member of your marketing team.”

—JESSICA MEHRING, HORIZON PEAK CONSULTING

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